Overview

These days it is virtually impossible to avoid marketing. Turn on the radio or television, open your letterbox, access the internet, read the newspaper or simply go to the shops or walk down the street; no matter where you go or what you do, companies are doing everything they can to capture your attention and convince you to ‘act now’, ‘sign-up’ or ‘buy now’.

Images, slogans, catchy tunes, signs and special offers are just some of the effective techniques used to win you over.

Whether you like it or not, marketing is an essential part of business. It doesn’t matter how good your products and services are, if customers don’t know you exist, or are not convinced that they should choose you over your competitors, you might as well close your doors now.

So....

It’s time to get passionate about the power of marketing!
Read on and make a difference today.
Learn what it takes to be successful in hospitality.
The secrets every successful manager needs to know!

In this unit you will learn how to:

• Collect and analyse information on the internal business environment.
• Collect and analyse information on the external business environment.
• Develop marketing strategies.
• Prepare marketing plan.
• Conduct ongoing evaluation.