Overview

How many times have you found yourself entering a store or walking down an aisle because you felt ‘drawn’ towards a window or merchandise display? What is it that makes us walk into one store but past others?

The way that merchandise is displayed plays a very powerful role in enticing customers to look at store products and influencing their impulse to buy. Displays can create a visually appealing atmosphere and draw focus to particular lines of stock. Merchandise displays are a powerful tool to differentiate your store from your competitors and increase profits.

In this section we will discuss how to coordinate merchandise presentation. We will look at a six step process:

• How to identify products to advertise, promote and display.
• Planning the merchandise presentation.
• Constructing the display.
• Replenishing the display.
• Coordinating the dismantling and disposal of the display.
• Evaluating the merchandise presentation and displays.

In this unit you will learn how to:

• Coordinate merchandise presentation and display
• Implement merchandise pricing.