Overview

It is your role as a retail operator to help your customers make purchase decisions. To do this, you need to know not only what the customer is looking for, but detailed information about the products in your store.

Customers look for products with certain criteria in mind. They will ask you for advice and assistance. When the customer does not really know what they are looking for, a good retail operator will know the right questions to ask to match the customer’s needs to the products available in the store.

In this section you will learn how to research product information so you can provide customers with the information they need to make informed purchase decisions.

In this unit you will learn how to:

• Research store merchandise range
• Recommend clothing or footwear products
• Measure and fit clothes or footwear
• Advise on and arrange additional services.